Comparison Market is an independent agent based in Solon, Ohio focusing on automobile insurance policies. Their operation relies heavily on the internet, providing their visitors with valuable information and insurance quotations, as well as enabling them to compare which one will suit their needs best. Presently, Comparison Market and Insurance.com are able to provide more than 300,000 automobile policies in the United States.
Comparison Market’s website is full of useful information for policy seekers wanting to find tips, hints, and advice before signing a contract. There is also a page dedicated to provide answers to frequently asked questions regarding auto insurance policies. Hundreds of articles covering different aspects about automobile insurance are scattered around the site.
In short, Comparison Market is able to provide valuable information about the company and its services to its online users. However, for new visitors, the presentation may be quite confusing. While the website holds a wealth of information, finding specific information is exhausting, as this is presented in text bites designed to encourage visitors to wander around the site.
This design has a major drawback since most users are not willing to click link after link just to find the information they need. Apparently, the information offered may not be helpful at all. When this happens, new visitors as well as the seasoned ones will just slip away and click another website entirely.