The well-known auto insurance company Esurance have started an outdoor advertisement campaign around the world to further promote their products and services to their clients and potential customers. The popular auto coverage company would feature certain characters in their advertisements to represent the technology and human side of their company products and services. There was the character called Chad, who is “feely” and is approachable so he represents the human side of Esurance. And then there was Sanjeev who is considered the “techy” and takes care of the more technical and technological part of the company’s services and products. These … (more) September 1, 2010



