Selling insurance policies can be quite tough, but it can be very rewarding too. A lot of good insurance agents are financially well off and can afford to take their dream vacation and travel abroad any time they want. Yet, selling insurance is not for everyone. Just because you feel that you have the ability to sell something that does not mean that you can be a top notch business car insurance agent.
There are a lot of things that you need to learn before becoming one of the best insurance underwriters. First, know your product well. If you want to sell business car insurance, know everything there is to know about the product. It is important to be able to answer most, if not all questions asked by prospective clients. Aside from knowing your product, you should also have a working knowledge about the products and services offered by close competitors. Knowing the products of your close competitors will help you position your product in attracting customers.
Another thing that you need to become a top notch business car insurance agent is to learn the basic elements of good salesmanship. Client prospecting, telemarketing, product presentation, and handling objections are some of the important things that you need to master before you can become a good insurance agent.
Client prospecting is very important if you want to find the right clients. A lot of underwriters never really earn much from their trade simply because they do not know who to sell their products to. If you do not want to end up like most insurance agents, you better be good at client prospecting.
Finding clients is not the end of everything. If you want to make money selling business car insurance, you need to know how to reach your prospective buyers and sell products to them. First, you need to know how to set appointments through the phone. Yes, it is alright to do door to door sales pitch, but that could be very tiring and you may not get good results that way. Besides, your prospective clients may not be in when you visit them without calling for an appointment first.
After setting appointments, you now move to the crucial part which is the product presentation. You need to know how to make your product attractive to clients. Make sure that you capture the imagination of your clients with your presentation. Now, if your clients have objections, handle their objections without offending or alienating them. Use the “yes, but approach” and make your client feel that you really care about them.
