
Almost all industries develop a well-conceptualized marketing strategy in order to approach potential customers. And for the first time, one consultative company conducted a study about the auto insurance field. It is Acxiom Corporation which readily took the challenge and launched consumer behavior study through the use of consumer direct surveys. Dubbed as Insurance Consumer Dynamics Study, the data management leader underwent a series of consumer survey studies in order to determine how they want to be approached and to analyze what the consumers need and how to fulfill these needs. The results of this study brought Acxiom closer to … (more) June 7, 2010