A car insurance application has been launched by the Ohio direct to consumer agent for smartphones. This application uses the operating system of google android which is rich attracting platforms and also one of the fastest growing grounds for smartphones.
This deal was announced by progressive insurance earlier this week.
Matt Lehman, the web experience director of progressive said they saw a good 30% increase in the number of visits to the smartphone website mainly by the users of android during the last four months. This application by android was mainly created to make mobile experiences simpler for the growing customer groups.
This company claims to be the first group in the U.S car insurance group to have launched this application of android just for insurance in cars. It also owns an apple I phone application and a different mobile website.
The consumers that are being targeted are those with strategies for mobile channels. These consumers have been targeted by casualty and personal lines and property insurers from the U.S. some of the agencies that are also in favor of using smartphones as a mode through which communication between customers can take place and also transaction of businesses are- USAA, state farm, the likes of nationwide and American family.
Smartphones customers are at large, with at least one out of ten Gen Y and Gen X owning smartphones says forester research. Boomers are also a fast growing agency with almost the same penetration into the market as smart phones. The only insurance consumer segment of the US that doesn’t not approach a penetration of at least 10% are the seniors.
“There are many opportunities for insurance e-business and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy” notes Forrester’s senior analyst Chad Mitchell.
Finally it would jot down to the features present on smartphones, the way it functions brought to an exposure by insurers.
The application of progressive that is available for free from the android devices market place provides the following options-
- Buy a policy after getting insurance quotes for cars.
- Make regular payments and know current information related to policies.
- Find a local independent and good insurance agent.
- Recall the notices and research on the test results after a crash.
- Track claims after reporting them.
- Comparing costs can make you relate costs amongst different types of cars.
