Esurance, a well known name in the field of auto insurance is taking yet another step to strengthen its brand positioning. This time, the company plans to launch a new outdoor ad campaign across countries spreading the message that the company is best whether it comes to helping them in terms of online taking advantage of the technology or through their 24/7 customer service over the phone.
Featuring in the ad would be the individuals seen in the new television ad campaign. The characters have been chosen keeping in mind the features the company aims to represent through their advertisement with equal emphasis being given to portray the feely and techie side of the auto insurance company. While Chad represents the feely side, the programmer Sanjeev is chosen to represent the techie side of the company. The Vice President of Marketing of Esurance, Darren Howard explained that they have taken care in picking the characters for the advertisement so that the right message reaches the public.
Talking on the same lines, Howard explained that Esurance gave importance to the use of innovative technology, but values the human touch that it provides to the customers too. They offer the best in the fields, their online policy management and 24/7 customer service provided being the proof of the same.
The idea of engaging Chad and Sanjeev in the campaign is to bring forth the company’s key features that set it apart from the rest. The advertisements will feature in all major parts of Los Angeles, San Diego, Chicago, Tampa and San Francisco to name a few. Bus posters, billboards and bus shelters will carry this advertisement to make it conspicuous and reach the public.
The whole of July will see Esurance running a Station Domination at Embarcadero B.A.R.T in the San Francisco market. This would prove especially useful for all San Francisco residents as also the Bay Area commuters who can take advantage of the unique outdoor ad campaign.
Esurance has even made it possible to not just know more about the ad campaign, but also meet the techies and feelies who feature in them. If you intend just looking at the photos related to the outdoor advertising initiative of the company, you can log into its Facebook page and get a glimpse of it. With this latest initiative, the company is sure to get closer to the customers and increase its brand positioning for being approachable.