Audi blazing through the premium car market


Audi blazing through the premium car market Audi is creating a trail through the nation’s automotive market. Thanksgiving was celebrated by the company with a special cause. The car maker has already topped the record sales of the year 2010.They have already sold about one lakh cars and there is one month left for the year to end.

The company estimates that it will sell 117,000 cars in North America by the year end, and reckons they could have sold 10,000 more; if the factories could have given more returns for its so called popular models. The additional sales have strengthened the hands of U.S. alleges Audi executives, when dealing with the home office in Ingolstadt, Germany. Report says that the sport car models which were in the RS line were not made keeping US geographies in mind.

In an effort to minimize the environmental brunt, the company invented green electricity technology that allows the transport to run on environmental friendly power source. Today, Audi boasts of 36 sturdy train models that run between its Ingolstadt headquarter in Germany to the port of Emden, North Sea. This wonderful concept maintained by Audi in the logistics department ensures that production of their cars can be continued in each area irrespective of the geography.

With the inauguration of train transport operations on route Ingolstadt-Emden, Audi has its range of trains running on renewable energy sources. The Vorsprung durch Technik automotive manufacturer’s technology facilitates in the reduction of 5,250 tons of carbon-di-oxide emission annually.  Thus, the environment will be cleaner and greener by 35% each year, especially on the important transport route of overseas exports.

The added costs which come up are taken up by DB Schenker and Audi, and the combined earnings are dedicated to projects that deal with the alternative greener resources or renewable energies. Currently, the green electricity comprises about 18.5% of the total German railways electricity, which comprises of conventional energy forms like nuclear power plants, coal-powered and natural gas resources.

Further, Audi is taking extra measures to ensure the cargo transported by these greener trains impact the environment in the gentlest possible manner. Subsequently, the automotive manufacturer has a fleet of 53 engines that are powered by greener fuels. The result is lesser carbon-di-oxide emissions, i.e.140g per km.

With the greener energy source, Audi continues to trail popular automotive brands like Mercedes, Lexus and BMW, that sell like hot cakes in United States, annually.