Opportunities are brought about with change in business. And those states where gay marriage is now legal show opportunities in marketing to sell insurance products for gay couples. According to the merge media based in Texas, the gay market is humongous in the US. It says that about $800 billion in policies is bought by bisexuals, transgender, lesbians and the gay community. These communities usually have powerful allegiances to one brand in particular. Merge media that has clients like Coors and hotels.com and BMW say that about 89% of these communities usually buy brands that are advertised directly to them. … (more) May 14, 2010















